Aquamarine, March’s birthstone, evokes daydreams of azure blue seas and tropical lagoons. It’s only fitting as the name aquamarine is derived from the Latin word for seawater. How to Wear It Aquamarine suits just about any complexion with its subtle blue hues and show-stopping sparkle. If you have a pale complexion and blue/green eyes, stick…
A Diamond is For Right Now
Book your appointment below to revamp your jewelry collection. Monday, February 12, 2018 from 12:00pm – 8:00pm Swoonery Jewelry Salon · 587 5th Avenue · 2nd Floor · NYC What do I do with jewelry I no longer wear? Should I sell my engagement ring if it’s no longer relevant? Those can be emotionally loaded questions because jewelry is meaningful–it’s how we…
February Birthstone: Amethyst–Necklaces, Rings, Earrings Oh My!
This year’s Pantone color of the year, ultraviolet amethyst, is an homage to the February birthstone. Amethyst is a gemstone worth geeking out over–here are some fascinating facts: Amethyst Geology: Amethyst is the purple variety of quartz, in the same family as citrine, prasiolite and rose quartz. It gets its deep purple hue from trace amounts…
Swoonery x IIDV Jewelry Trade Up NYC
You aren’t the same person you were 5 years ago–or even one year ago for that matter–life events happened, you’ve reached milestones, grown, evolved and transformed into who you are today. At Swoonery, we believe jewelry is an expression of our style, values and experiences–and we’ve made it our mission to celebrate and free-up self-expression…
Introducing: The Swoonery Jewelry Salon
Perched just above street level on Manhattan’s 5th Avenue, The Swoonery Jewelry Salon is an intimate space that offers personalized experiences for you to discover, interact with and shop from over 85 of the world’s hottest designer jewelry brands. Book an appointment to work with our jewelry specialists for the personalized services below and don’t…
Why Buy Fine Jewelry?
No one needs to wear fine jewelry. In fact, you may be someone who chooses not to wear any jewelry at all and I applaud you for having made a conscious choice about who you are and how you communicate that. However, for those of you who love jewelry and find yourself wondering what the…