A Diamond is For Right Now

Book your appointment below to revamp your jewelry collection. Monday, February 12, 2018 from 12:00pm – 8:00pm Swoonery Jewelry Salon · 587 5th Avenue · 2nd Floor · NYC What do I do with jewelry I no longer wear? Should I sell my engagement ring if it’s no longer relevant? Those can be emotionally loaded questions because jewelry is meaningful–it’s how we…

swoonery-syna-ring

February Birthstone: Amethyst–Necklaces, Rings, Earrings Oh My!

This year’s Pantone color of the year, ultraviolet amethyst, is an homage to the February birthstone. Amethyst is a gemstone worth geeking out over–here are some fascinating facts: Amethyst Geology: Amethyst is the purple variety of quartz, in the same family as citrine, prasiolite and rose quartz. It gets its deep purple hue from trace amounts…

Introducing: The Swoonery Jewelry Salon

Perched just above street level on Manhattan’s 5th Avenue, The Swoonery Jewelry Salon is an intimate space that offers personalized experiences for you to discover, interact with and shop from over 85 of the world’s hottest designer jewelry brands. Book an appointment to work with our jewelry specialists for the personalized services below and don’t…