Book your appointment below to revamp your jewelry collection.

Monday, February 12, 2018 from 12:00pm – 8:00pm

Swoonery Jewelry Salon · 587 5th Avenue · 2nd Floor · NYC

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Please provide information on what you're looking for or what you're trading in so we can better prepare to assist you:

What do I do with jewelry I no longer wear? Should I sell my engagement ring if it’s no longer relevant? Those can be emotionally loaded questions because jewelry is meaningful–it’s how we mark special milestones in our lives. Most people have a tough time letting go of things. But with change comes evolution and personal growth so consider that refreshing your jewelry collection is an incredibly empowering experience because it’s allows you to get re-acquainted with who you are, be grateful for what you have, and choose what you’re creating for your future. Before you go Marie Kondo on your jewelry drawer or safe and toss everything, here are a few tips we’ve learned from personal experience and working with our clients to refresh their jewelry collections:

1. Keep Only Jewelry That Brings You Joy and Wear

To make the process less overwhelming, lay out all your jewelry and pick out the following, these are the pieces you keep:

  • Jewelry you wear regularly
  • Sentimental jewelry that makes you smile an reminds you of a positive memory
  • Special occasion jewelry that you’ve worn at least once in the last 5 years

The pieces left over will likely be the following:

  • Jewelry that’s associated with a negative memory (old engagement rings fall into this category)–you don’t need that bad juju laying around.
  • Jewelry no longer in wearable condition, broken pieces, etc.
  • Gifts of jewelry that never suited you and don’t wear
  • Jewelry that is no longer your style or pieces that look dated

2. Take Photos of Pieces You have Mixed Emotions About and Then Give Them Away

You’ll likely have some sentimental pieces that you don’t wear but feel some reluctance to let go of. These are great things to give to someone you care about who will get more use out of them. If you haven’t worn a piece of jewelry in 5 years or more the chances are you’ll never wear it again so why not take the opportunity to make someone else happy?

3. Trade In the Diamond Jewelry You Don’t Wear for New, Designer Jewelry

Once you’ve sorted through which pieces you no longer want what do you do with it? We couldn’t find many elegant options out there and let’s face it, most of us would never deign to go to a pawn shop. Swoonery has collaborated with the International Institute of Diamond Valuation (IIDV), part of the De Beers Group of Companies, to give you an exciting solution–trade in the diamond jewelry you no longer wear for brand new jewelry from any of the 85+ top designer brands we carry at Swoonery.

But first, some frequently asked questions:

  • What kind of jewelry can I trade in? You can trade in anything that contains at least 1 untreated, natural diamond. If applicable, please bring any certificates that accompany your diamond engagement ring.
  • How will I know how much my pieces are worth? IIDV will have a team of expert gemologists in the Swoonery Jewelry Salon. The valuation experts use some of the industry’s most advanced technologies to determine the precise characteristics of your jewelry and will provide you with a Market Price Quote within 15 minutes.
  • What if I don’t find anything I like? In the unlikely event that you don’t fall head over heels in love with anything in our Jewelry Salon or online, you’re welcome to trade in your jewelry for cash or decline the offer (the Market Price Quote) and keep your jewelry.
  • Is there a limit to how valuable or how many pieces I can bring? We don’t believe in imitations or limitations. 😉
  • What happens to my old diamond jewelry? That’s the best part (aside from new designer jewelry), all the diamonds and precious metals from your pieces will be recycled or repurposed as part of a larger initiative around sustainability and socially conscious practices in the jewelry industry.
  • Can I really trade my old diamond jewelry in for anything at Swoonery? Yes, the entire value of your Market Price Quote can be applied to new jewelry from over 85 top designer brands sold at Swoonery.


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