Hueb is one of the few premium jewelry brands with a flagship on Madison Avenue that was founded and built by a matriarch Fádua Hueb. As a result, the brand’s understanding of what women want to wear is like an unspoken pact that is woven into the fabric of each design. Hueb’s aesthetic reflects its Brazilian
heritage—it is unabashed yet refined, precious yet infinitely wearable—in other words, impeccably crafted luxury designed to be worn every day. For Hueb - whose story spans 3 generations - it’s all about design. Fádua’s granddaughter in law Priscila, who is the Creative Director of the brand, continues the tradition to do everything in-house, from designing to manufacturing.