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Hueb is one of the few premium jewelry brands with a flagship on Madison Avenue that is founded and built by a matriarch. As a result, the brand’s understanding of what women want to wear is like an unspoken pact that is woven into the fabric of each design. Hueb’s aesthetic reflects its Brazilian heritage—it is unabashed yet refined, precious yet infinitely wearable—in other words, impeccably crafted luxury designed to be worn every day.