Based in Dubai, NC Rocks was founded by Nadine Hammoud and Cherine Altobaishi. Their jewelry is a multi-generational story beginning with a grandmother’s fascination with adornment passing down to daughter and granddaughter. A true collaboration of both Hammoud and Altobaishi’s globe spanning experiences, each piece contains a story too. Their creations recall artists such as Al Held, Picasso and Kandisky, while also honoring the stylized ornamentation of Art Deco, fashion of the 30-50’s and the vibe of the 70’s. Working with 18-karat gold, precious gemstones, diamonds and vibrant enamels, they distill their eclectic inspirations into minimalist motifs designed to make a statement. Your statement. Because the story continues with you.