Founded by Lilya Areifulina, the Moscow-based Runa gets its name from an ancient alphabet whose elements were the key to unlocking profound meaning and personal codes. Like the runes the name references, Areifulina creates jewelry filled with a zest and appreciation of history for those who value individualism. Her accessories fill the wearer with energy and become talismans. Areifulina references traveling, cinema, architecture and art, along with legends and heritage, to give life to her jewelry. Applying cutting-edge craftsmanship with avant-garde design, she makes pieces—many of them one-of-a-kind—that are sophisticated with a playful edge.